Mobile App Download Statistics Statistics: Market Data Report 2025

Leading apps with the highest concentration of millennials are Facebook, Venmo, Tinder, Airbnb, Snapchat, Mint, and Kik Messenger. The on-demand market has been experiencing major growth throughout the years, but experts predict that it will reach a value of $335 billion by the end of 2025. Data further shows that 23 out of 310 private-owned companies worth at least $1 billion come from the on-demand sector. We took a big leap of faith with Appinventiv who helped us translate our vision into reality with the perfectly comprehensive Edamama eCommerce solution. We are counting to get Edamama to launch on time and within budget, while rolling out the next phase of the platform with Appinventiv.

A significant evolution in the mobile app development market is the shift toward microservice-based architecture. The mobile app ecosystem constantly evolves, with specific categories witnessing rapid growth fueled by shifting user preferences and cutting-edge innovations. Understanding these trends is vital for businesses and developers aiming to tap into high-potential segments and gain a competitive edge. Our in-depth research allowed us to understand user needs and leverage the best tools and technologies for Pizza Hut’s digital transformation. This led to over 50k app downloads, reduced screen transition times to 7 seconds, and a 30% boost in conversion rates. The answers to all these questions lie in how you study, understand, and deploy mobile app download and usage data.

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• We’ll discuss this concept in greater depth as we look at mobile app usage statistics.
• Smartphones and tablets are now widely used by people all around the world.
• Tablets serve a distinct role even though they aren’t as common as smartphones.

Android apps download statistics show that, just like iOS, Android users don’t particularly like paying for their apps. Only 3.1% of all Google Play Store downloads are paid-for, leaving the remaining 96.7% to free app downloads. IPhone app download statistics show that most iOS users prefer downloading free apps, and the fact that 93.9% of all iOS app downloads are free proves it. Acquiring users is significant, but retaining them is crucial for an app’s long-term success. While the mobile app user growth rate highlights how quickly new users join the ecosystem, retention rates shed light on user engagement and satisfaction. They underscore the importance of delivering consistent value to maintain user interest.

Leveraging affective computing, emotionally intelligent apps will recognize user moods and tailor responses accordingly. This innovation improves engagement, addressing issues seen in mobile app retention rate statistics, where users often churn due to impersonal or rigid app experiences. Downloading an app is just the beginning—what truly defines success is how often users engage with it. Analyzing mobile usage patterns helps businesses refine their strategies to boost retention, increase engagement, and maximize revenue. The discrepancy arises from significant differences in the methodolgy used by the sources to aggregate and generate the data.

Number of Apps People Engage With on Daily Basis

More people have mobile devices than ever before, and app downloads are at an all-time high. So it’s only natural that more apps are being sent to market. The global pandemic slowed down most industries, but the on-demand app market was not one of them. According to some statistics about mobile apps, in 2020, the business apps market saw a 90% jump compared to average weekly downloads in 2019. Experts say that the on-demand mobile apps market size is expected to grow even more. We already mentioned that app users prefer free apps over the ones they have to pay for.

People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. Give users a reason to keep coming back and using your app down the road. As you can see, the graph doesn’t have the same trajectory as the Apple graph for this same category. Although the number of apps have been steadily rising ever since. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.

Apple vs. Google Play (iOS vs. Android) Downloads Worldwide

However, if you scroll down this list a bit more, you will notice other categories that are not as apparent. If you’re ready to develop an app in 2025, sign up and get started with BuildFire. Our easy-to-use platform allows you to create an iOS and Android app simultaneously, without writing a single line of code. As you can see from the graph, we have closer to a 50/50 split here in the US. Apple App Store downloads have a controlling share in Japan, but the Google Play Store dominates everywhere else.

Despite lower penetration compared to smartphones, tablets play an essential role in specific industries and demographics. Smartphones remain the preferred choice for on-the-go activities, while tablets excel in longer, immersive experiences like reading and design. Platforms like Opay and Flutterwave have seen exponential growth, providing financial services to millions who previously lacked access to traditional banking. For developers and marketers, understanding these numbers isn’t optional. Mobile apps are not just a leisure thing, they are the foundations of million-dollar business empires.

With rising smartphone penetration and better internet access, downloads are hitting record highs year after year. The retention rate for apps is certainly worth paying attention to for app developers. On average, less than 5% of app downloads will still be using the app 30 days later. If you can’t deliver the experience that mobile users expect, they’re going to forget your app, fast. Mobile app usage has been trending upward for many years, and all signs point to continued growth. Global consumer spending has dropped by 2%, but downloads and time spent grew by 11% and 9%, respectively.

The video conferencing platform was also one of the three apps with 300 million downloads in only one quarter in 2020. 2020 saw a 6.8% app download increase compared to 2019, when 204 billion downloads took place. The numbers show no sign of stopping, and the 63% jump from 2016 to 2020 just proves it. Today’s digital https://bcgamedownloadandroid.com/ users expect intelligent recommendations and relevant content.

Statistics show that 25% of all downloaded apps are used only once before being discarded. Furthermore, 71% of users churn within the first 90 days, highlighting the difficulty in maintaining long-term user relationships. The transformative possibilities of the global app market continue to come into sharper focus. With the changes in app usage behaviours and the rapid development of global digital transformation, app revenue performance is also expected to soar. By 2025, stakeholders in the app market will be required to position themselves strategically to take advantage of the clear opportunities presented. Our award-winning digital market insights platform provides transparency across mobile app, advertising, and audiences.

These are some of the most often utilized app categories on tablets. There are twice as many smartphones as tablets in the world (2.7 billion versus 1.35 billion). However, tablet usage is beginning to overtake smartphone usage.